Market Mentality
The travel industry will look very different in 2025 than prior to 2020, but how do we reach 2025 stronger than when the decade started?
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Simon Jones
Jan 12, 20229 min read
The Price is Right!
Pricing goes well beyond the $$ of a service, it influence perceptions, decisions & actions. This article explores some pricing techniques.
Simon Jones
Dec 2, 202113 min read
Planning Tourism for Reality, Not Hopes and Dreams
Simple behavior-smart tactics that can enhance tourism planning efforts and increase the likelihood that actions are implemented.
Simon Jones
Nov 18, 20218 min read
Sustainable by Design - Part 1: A Story
How behavior-smart thinking can provide easy & low-investment solutions to help businesses & attractions make sustainability the default.
Simon Jones
Nov 18, 20219 min read
Sustainable by Design - Part 2: Making Sustainability Non-Negotiable (the solutions)
How to take the first steps to make sustainability a non-negotiable principle of doing business in tourism.
Simon Jones
Oct 20, 202111 min read
Changing Behavior to Mitigate Overtourism
Overtourism occurs as a result of three forms of disparity, two of which can be addressed through behavioral solutions.
Simon Jones
Oct 14, 20216 min read
Be Smart in Nature
Using behavioral science to improve sustainable tourism practices in natural land-&-seascapes
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